alexs

Today I participated in an interesting professional discussion with colleagues about what is “visual marketing”? The correspondence turned out to be so humorous, and so fundamentally important for positioning a colleague - a producer of video content. Perhaps, what he heard will help promote his services, and what is repeated here, to one of his colleagues, will choose the right contractor for video production.

What is video marketing?

Well, in general, marketing is to satisfy the consumer with goods and services (see the definition of the term " marketing concept " in the marketer's dictionary).


Therefore, "visual marketing" (adding up the meanings of two words) is, in a way, how to satisfy the consumer by looking at goods and services. Not funny, no? :)
If you want to do what you are persistently doing, to present it to people more heavily and meaningfully, then you should not make any big efforts to develop this business. You just need to attach the word marketing to the title of this lesson.  :)


That is, "video marketing", as a result, familiarization with the terms from the dictionary, it turns out to show the consumer the goods and think that the consumer is satisfied with only one of his views and that no other marketing efforts from the marketing mix (4P) are needed. So yes? Doesn’t it bother you? : D Nothing bothers anyone at all, I understand!

Why did I remember about 4P again? Well, from another definition:
Marketing is a complex activity . Activities to create goods, build a distribution system, including promotion and (think only) price management. Somewhere nearby are branding and positioning. This and only this is called marketing.

Visual marketing takes pride of place among such absurdities as:
Tactile marketing - I got the goods and was satisfied;
Content-marketing - as a marketing mix, to pester readers with texts;
Audience marketing - well, you understand. Yes!?
Poetic marketing;
Music marketing;
Photo marketing;
Picture marketing;

And of course, “aroma marketing” is to stink the consumer with perfume and decide that the consumer is satisfied with this. Prices, shelves, goods, promotion - the consumer does not need.
Not funny, no? In general, when answering a colleague’s question, visual marketing is the same as “video PR”, “visual product” or “youtube marketing”
The farther into the forest ...
Thus, to his colleague’s formulated “wish of every success”, he received an answer from him:
The same thing you said can be said about Internet marketing and content marketing. And it is right. It’s just more convenient to name promotion, PR and advertising on the Internet as Internet marketing. It so happened, a pun.
Oops! As often happens in marketing, disagreement with something marketing is the outward manifestation of the deep problem of ignorance of the principles themselves.

That is, if it’s not on the Internet, but on Youtube. If this is about video, then "marketing, PR and advertising" on this site of video hosting can be called Youtube marketing? And if you try to do this by posting ads on posts, then this is called post-marketing?

Friends mentioned by a colleague in vain are the terms: promotion, PR and advertising also have definitions. I’ll say more, “promotion” is also a complex work. Look what is included in the promotion mix , find the video there ... But just doing this comprehensively, you really do promotion.

And what does the PR mentioned by a colleague have to do with it? PR is generally a management function of marketing . To add the word video to PR is how to say “tax accounting”, “soldering iron physics” or “vodka chemistry”.

Friends, I really don’t understand, as a colleague writes, “happened” is that where it is? Who has such a mess in my head? Is it convenient for whom?

Colleagues, I understand that for someone it’s convenient to call “black” “white”. Someone is comfortable, sorry, urinating without taking off his pants. I understand that for someone personal convenience is a measure of what a person does. We are talking about marketing. In this area, everything is built on the need to make it “convenient for people.” And no other way. Do you agree?

Yes, indeed, instead of comprehending what they are doing and what the consumer needs, the producers of something, including video, conveniently use cliches - well, if everyone says that, then I will say that too. What does following cliches lead to? For example, instead of making separate landing pages for each of the following requests to Yandex (with the meaning of texts, pictures, messages), it’s convenient to make one “landing”

Yes, convenient! And this eliminates the need to not only comprehend what you are selling, it will really save time and money. Just repeating what your competitors write is easier. Yes indeed! I don’t understand one thing: do you need more customers or you need to live easier ?!

Who are those people who should be comfortable and understandable what we say? Here is a marketing manager for a fairly large company and, in a way, a potential consumer of video production and rental services. I don’t understand the strange combination of the words “video marketing”!

Well, let's not talk about me, but about a certain potential consumer of video production and a portrait of such a consumer:  
higher economic or marketing education;
reads something about marketing all the time;
has experience, including experience in using video products for marketing purposes;
has a professional, well-established vocabulary, convenient and habitually used in work.


The consumer of video, by marketing, understands not only what Philip Kotler defined, but also what he does every day: marketing is the creation and management of goods and services; pricing and price control; comprehensive promotion work; ensuring a market presence and control over the distribution of goods. And this is absolutely, that is, definitely not at all what the colleague suggests. Do you understand?

Where does video marketing come from?

But "visual marketing" is also quite often used (as much as 150 times a month). Where and by whom? We open the Internet and what do we see? This phrase is on the vast majority of sites:

Some minors fag  poorly educated personalities who have 1-5 home video about themselves in their assets, shot on a domestic camera;

For consultants, they don’t write words and text for their own videos in advance;
The agencies, consisting of 2-5 full-time employees and doing everything on a contract, including with the involvement of just specialists in video production.

Unable to produce a professional video product, lacking the proper equipment and a sufficient level of personnel, they simply cannot write “video production”, but the clumsy “video marketing” is always readily uttered by suckers and scammers!

Clinging to the word “marketing” to everyone in a row, they speak with customers a “convenient for themselves” language - the language of suckers and promotion of suckers. They are trying to communicate with those for whom marketing is their life. Why listen to them for those involved in the actual production of video or the purchase of production services?
As soon as you hear from someone "doing video marketing" - run away! Is this a sucker or a divorce will necessarily follow!
Well, simply because the real manufacturer will always say differently: "I produce video ads, shoot videos, roll ads." He is never ashamed to say professional: "I am engaged in video production."

Video Advertising and Marketing

Thus, even skeptics should understand that marketing is the principles of market activity and integrated management. What is the place of video in this video complex and what is its role in marketing? Video is a tool to help you better promote visually appealing products and services. Video advertising allows you to demonstrate to the consumer something that cannot be profitably demonstrated by other verbal and non-verbal methods of communication.

At the same time, video advertising, as one of a large number of advertising methods, is included by marketers in the promotion mix (promotion complex); video advertising is not an independent marketing tool and does not solve the whole range of tasks set for marketers. It helps, it helps a lot! The note on the link describes whatadvertising is different from marketing . If it is important for you to finally put an end to this issue, then I highly recommend a simple, accessible presentation of the topic.

About content marketing

About the fact that there is "content marketing" ... So, according to the same pattern, logic, and because of the low level of education in marketing who pronounce this phrase, it exists. There are those who are associated with video, they poorly understand the role of video in the promotion complex and promotion for marketing. There are others who write texts and do not understand the role of text in marketing.  All the same ! And they both do not know the definition and do not care about the terms.

Source: http://www.redleos.com/video-production-services/

When purchasing a used car, remember that a technical malfunction is the smallest thing that can happen to it in the future. It is much worse to run into the purchase of a mortgage car. So the car will be taken away, and no one will return the money. Therefore, experts advise checking the car as carefully as possible. Autocode will tell you how to correctly check the car for a deposit.

During the transaction, ask for the original TCP - in case of a pledge, the lender will keep it for the duration of the loan. Unscrupulous sellers in this case show the buyer a copy of the technical passport, which is easy to obtain upon request in the traffic police.
If no more than three years have passed since the purchase of a car from the passenger compartment, then it is probably in a car loan. Three years is the period given to pay off a debt.

If in the TCP there is a mark that the car was purchased under a commission agreement, then this is another reason to think.

Before buying, you should carefully study the market. Too low a car price may indicate that the seller wants to get rid of it quickly. How much are used cars , read our special material.

The seller must provide a contract of sale. If he is not, then perhaps he wants to hide something from you.

If a personal check did not give results, or you doubt your competence, then it is better to continue checking the car.

Check cars for collateral with the help of financial institutions
You decided to contact financial institutions to continue the check before purchasing. However, do not forget to take into account that it will take you a lot of time, and be prepared to donate it.


Where can I get information about the pledge:

Credit Bureau. These are companies that legally engage in the storage of credit histories and the provision of credit reports. You can make an inquiry under the guise of a car seller if you know his passport details. However, the difficulty lies in the fact that for this you need to provide the subject’s personal code on the website of the Central Bank. In meaning, it is similar to a Pin for a bank card and is needed only for access to credit histories. Most borrowers do not know about it, so there, on the Central Bank's website, you can use the code recovery procedure. After that, any players in the BKI market are at your service.

Checking the banks is a very long and tedious method. You will have to look into the register of each of the banks yourself. Minus - far from all of them are in the public domain.

In both methods, verification without the seller’s data will fail. At a minimum, you must have an exact copy of the TCP with a signature on hand.

A specific and quick result will be verified through online services. In this case, both state and commercial sites will come to the rescue. How to use it is up to you. To know for sure, you can go through all at once.

The register of notifications of pledged movable property is submitted by the Federal Notary Chamber of Russia. Here you can define all types of vehicles that are pledged. The disadvantage of this service is that financial institutions send data here of their own free will. Therefore, it is likely that collateral transport may not be entered in the database.

The federal bailiff service will help to check not the car itself, but its owner according to passport data. You will see what penalties were carried out in relation to this person. However, collectors usually do not immediately file lawsuits. And another thing: if the owner of the car regularly pays a cash loan, then you will not find a car here.

 
The data on the pledge comes from the registry of pledges at the Federal Notary Chamber. You can find out if a car is pledged through CarZaamin Auction carzaamin(.)com/auction at any time of the day or night. If something is not clear - you can always call support, it works around the clock.

The Apple Watch of the second series is essentially a fitness tracker in the classic sense. Of course, Apple for the past year and a half has been trying to convince users that their wearable electronics device is not really a fitness tracker, refusing to classify it as such when determining its ratings, choosing the “smart watch” category instead. This is definitely still a smart watch. No one denies this. But this is a fitness-oriented watch, and that’s good.

Apple found that the first Apple Watch, which was released in April 2015, is primarily used by users to track their activity level and fitness goals. For years, Apple has been monitoring the success of Fitbit, Jawbone and Garmin fitness trackers, as well as Polar, giving it a holistic view of what the end user wants to end up with in terms of data tracking.

For comparison, look at the Fitbit smartwatch:

Apple learned that people are willing to pay for technology that promises to get away from technology even for half an hour, giving the long-awaited independence from wires and phones.

The first Apple Watch was a traditional first-generation Apple device: elegant design, but lacked key components; at the same time, it has an intuitive interface than most competitors, even despite the slow loading of applications. But since Apple is quite influential, it can be confident in the future, even if it misses some function. Apple can afford to repeat itself. And she repeated more than once.

Although it is worth recognizing that the current Apple Watch is worth the money that you pay for them. The addition of a GPS module and improved waterproof performance make this smartwatch look more like a fitness tracker than ever.

New thoughtful software ensures that this watch will not be a crutch for your smartphone, or rather, on the contrary, as it is more of a useful accessory. Are they needed like a smartphone? No, of course not. Rather, it is an integral part of the Apple ecosystem.

OLD AS NEW

The Apple Watch of the second series comes in three versions: as a more budget model of aluminum; then comes the stainless steel model and finally the model in a ceramic case. There is even a version of Nike branded sports watches , which will appear at the end of October. All these watches have the same filling, but different design.

Apple even went ahead and upgraded the original Apple Watch, equipping them with a fast processor. With the release of the WatchOS 3 OS, the first-generation watch will receive most of the functions of the second-generation devices. However, Apple’s watches are more expensive than Garmin’s running watches , some Android Wear- based watches , Samsung Gear Fit 2 , Microsoft Band or even Fitbit trackers .

But given how far Apple has come in the smartwatch market, it’s obvious that at least some iPhone owners will definitely pay for the ability to track the activities and applications of the platform that Apple Watch offers.

The new watch looks almost the same as the old watch. Everything is the same as with the iPhone 7: no one will pay attention to the fact that you are the owner of the latest model simply because there are no significant changes in the design. Only you will feel all the advantages of the latest version of your (at first glance) old gadget.

Fitbit, Apple’s main competitor in the world of fitness tracking, takes a different approach.

Fitbit has released four new models of devices from the category of wearable electronics, while they are all different in terms of design. And if we talk about the filling, then here it is the same for everyone. Apple retained the old design, but added new technologies.

There are also slight differences in the appearance of the watch. The OLED display on the new watch is brighter - in fact, Apple claims that this is the brightest display that the company has ever produced. And if you look closely, you may notice that the new watch is slightly thicker (0.9 mm thick, to be precise).

But then again, only you can know about it, because externally the watch does not give out anything. In addition, if they were thicker, then the battery would have to have the appropriate one. And he is standard with them.

PHYSICAL CHARACTERISTICS

In the new Apple Watch, you can dive with scuba diving and flippers or swim in the pool. The previous model, of course, was waterproof, but now they can safely descend to a depth of 50 meters. The application for monitoring activity monitors and records the number of laps in the pool or open water, and also monitors the distance and style of swimming.

When in swimming mode, the watch automatically locks the touch screen. Apple claims that the display will respond only to pressure from your fingers, and not to splashes or pressure of water.

For comparison, look at the Apple Watch models:

Before you click the End button in the application, spin the clock on the clock. After that, the watch will produce a sound that is more like a mosquito squeaking somewhere in the radius of your ear, and then the device will get rid of excess water through vibration. This is a strange and kind of brilliant way to push water from the ports of an electronic device.

Water resistance is something that will appeal to most users, not just swimmers. Remember, you also like to take a shower or jump from a pool tower without taking hours off. It is noteworthy that the watch also has a water lock function separate from the swimming function. This function is activated if you drag your finger down the home screen.

Water resistance is, of course, a useful feature, but adding a GPS sensor is much more useful. The first generation Apple Watch was often chosen as a fitness device. But a watch without a GPS module for 25 thousand rubles is like an expensive car without a turbo diesel. Do you need them? Not. Are they worth your attention? Definitely yes.

Source: http://www.rafiqsonsonline.com/product-category/citizen/

The deactivated concrete or washed concrete is a technique of pouring of concrete carried out with the aim of obtaining a particular esthetic rendering. It is obtained with the same materials as a conventional concrete namely, aggregates, water and cement. In the end, we get a concrete with a gravel appearance.

Positives and negatives
The main advantage of washed concrete is its aesthetic effect. To add a decorative touch to its exterior, this type of concrete is a very interesting alternative. With a wide choice of colored pigments available, the result is even more exceptional. In addition, washed concrete is resistant to thermal shock and therefore has a longer life. It does not require much maintenance and stays cool during the summer. Finally, the deactivated concrete is robust and anti-slip. It is also proving practical for people with reduced mobility.

In addition to these advantages, the disadvantages are not numerous but still reveal themselves in size. Indeed, the layout of washed concrete is not a simple matter and is quite expensive. In particular, it is necessary to provide for the evacuation of surface water and a removal seal.

Where to use deactivated concrete
The deactivated concrete is part of the family of decorative concretes. They are particularly used for outdoor coverings. Apart from the deactivated concrete, one finds in particular the printed concrete, stamped or trompe l'oeil. They are appreciated for their resistance.

They are available in various shapes and colors and can very well imitate other forms of coverings such as wood, tiles or pavers. Laying decorative concrete is not always easy. However, those who have some experience in the development of their outdoors can get their hands dirty by following some directions.

Steps for laying concrete
The first step is, of course, the preparation of the site. After delimiting the area intended for concrete laying, we move on to earthworks. Generally, 16 cm is enough for a driveway for a light car. Then we go to compaction. At this stage, care must be taken to identify the slopes and direction of flow of the water. Then we put the pavers that will serve as a border to the driveway. Before pouring the concrete, take care to protect the paving stones with a waterproofing agent or wallpaper glue.

Once these prerequisites have been completed, we go to the concreting stage. Generally, the services of a router are used. However, it is possible to do the concrete yourself with the help of some companions. In all cases, this step is quite laborious and you must act quickly because the concrete hardens quickly.

Free quote concrete pose disabled!
To obtain the effect of washed concrete, it is precisely necessary to slow down the hardening of concrete on the surface. For this, we use a special sprayer found with concrete suppliers. It is then necessary to wait for 24 hours, carry out a cleaning with high pressure which will make appear the aggregate and thus obtain a nice result.

Professionally deactivated concrete laying price
What are the factors that cause the price of deactivated concrete to vary?
The price of the laying of the deactivated concrete can vary according to several criteria:

The surface to be covered: the smaller the area to be covered, the higher the price per m², the prices being decreasing.
The necessary thickness: of course, the greater the thickness, the more concrete you need, so the higher the cost will be.
The state of the field
The cost of labor performed by the service provider
The cost of materials
The cost of equipment rental
The duration of the works: this can vary according to the surface to cover, the preparation of the soil, the climate and the weather. Allow about 2 days for a small terrace of 20 m².